© 2017 by Studio Born

60 BPM

Client: Fatoş Arıcı

Photographer: Haldun Kirkbir

Print House: Focus Print

60 BPM is an organic skincare line created by Fatoş Arıcı, that focuses on relaxing and soothing tired muscles after an intense workout. Using only natural and organic ingredients, each products targets different areas of the body. We created anatomical illustrations that set the tone for the minimal and calm branding. Using a monospaced typeface we wanted to create a clean and pharmaceutical feel.