Sui Sleep is a premium mattress brand that uses FSC-certified latex harvested from sustainable natural sources in their mattresses bringing you the purest and most natural form of sleep. The latex production process starts by making a diagonal cut in the rubber tree's bark, allowing the latex to flow out and be collected in containers.  So we emphasized the brand story with an emblem that illustrates the natural latex process, which starts in trees and magically becomes natural-born sleep products. We created a typography concept that will carry the modern and contemporary brand concept and emphasis on quality premium products. We used an earthy color palette for the main colors and created a sub-brand that is more playful and vibrant for the kids' line.