New York based designer Selin Kent’s fine jewelry collection consists of modern staples that are understated yet striking, edgy yet sophisticated. Consisting of meticulously sourced precious stones and metals, a refined yet playful sensibility is applied to each piece. We set out to create a branding that would reflect the brands elegant and timeless feel. Using a vibrant yet sophsticated color palette set against intricate logo details in gold foil, we created a variety of packaging elements that were playful yet understated. Inspired by pieces from her collection we created a shape that could be applied both in gold and cutout on various elements throughout the branding.