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Selin Kent

Branding / Logo Design / Art Direction 

Client: Selin Kent

Photographer: Haldun Kirkbir

New York based designer Selin Kent’s fine jewelry collection consists of modern staples that are understated yet striking, edgy yet sophisticated. Consisting of meticulously sourced precious stones and metals, a refined yet playful sensibility is applied to each piece. We set out to create a branding that would reflect the brands elegant and timeless feel. Using a vibrant yet sophsticated color palette set against intricate logo details in gold foil, we created a variety of packaging elements that were playful yet understated. Inspired by pieces from her collection we created a shape that could be applied both in gold and cutout on various elements throughout the branding.

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