Globed was founded in Istanbul in 2012 by Esat Ugurlu with the aim of introducing award winning online resources to the educational institutions in the region. In addition to private, public and international schools and universities nationwide; Globeds young and dynamic team serve over 500,000 active users, including Romania and the United Arab Emirates. We set out to create a modern and clean branding with a series of playful, colorful illustrations centered around Globeds various services. Using a bold color palette of red, blue and purple the aim was to create a branding that not only is appealing to schools and kids but also has a clean and fresh corporate feel.