Branding / Packaging / Illustration
Client: Gözde Atli
Photography & Styling I: Betül Bora
Print House: Focus Print
Print House: Milim Matbaa
Gözde Atlı is the creative force behind her eponymous brand of handcrafted jewelry. Feminine, delicate and quirky, but above all consistently wearable, her designs carries today's lines with the reflections of vintage objects and jewelry.
Inspired by her designs' intricate vintage style, we set out to create a brand identity that was timeless, personal and full of heritage. We created an illustration of her grandmother and her horseshoe charm symbol, that became the main logo for the branding. Using a vintage color palette of soft blues, her signature emerald green and a deep burgundy, we created a series of vintage style hand drawn illustrations of all her lucky charm symbols. We felt that each of her unique pieces deserved their own story and created small cards to make them more memorable.